- Game marketing
- Content creation
- Community
- Esports
Gamer first, marketer next.
Hi, I'm Alessandra, a Game Business & Esports student at Full Sail University. I've been making gaming and cosplay content since 2019 and grew @alekaijuuu on TikTok to 53,000+ followers. Now I'm working toward a career in game marketing and business.
I'm on the staff team of Iceeramen, a Naruto Minecraft server, where I work on social media and content that brings new players and viewers to the server. I'm also a Minecraft affiliate and have made sponsored content, including a video for the Hello Kitty and Friends Minecraft add-on.
I've playtested unreleased Fortnite and Fall Guys content for Epic Games, I'm a member of the International Game Developers Association, and I'm a cosplayer who goes to cons like GalaxyCon Raleigh. Being part of these communities shows me what makes players excited about a game, and that's what I want to bring to game marketing.
- Program
- Bachelor's, Game Business & Esports
- School
- Full Sail University
- Graduating
- GPA
- 3.6 / 4.0
- Focus
- Game marketing & business
- Languages
- English, Spanish (moderate)
Projects
Projects outside of class where I put my Game Business & Esports skills to work: marketing, social media and growing a game community.
Experience & skills
Experience
Skills
Tools
Education
Bachelor's, Game Business & Esports
Full Sail University (online) · Feb. 2025 – Nov. 2026 · GPA 3.6- Coursework: Gaming Community & Social Media, New Media Tools, Game Business Models
Undergraduate Certificate, Game Business & Esports
Full Sail University · Jul. 2023 – Mar. 2024 · GPA 3.6- Coursework: Intro to the Game Industry, Intro to Marketing, Video-Sharing Platforms
Organizations
International Game Developers Association (IGDA)
Member · Sept. 2023 – Present
Let's work together
Open to internships, marketing roles and collaborations in games and esports.